Team Blog for Week7

In this week, one of the big progresses we made for our GOMC project is to create the first set of ads and launch the online campaign.

At the beginning, we experienced a hard to identify the best combination of keywords to create the ads. We focused on choosing keywords from financial services, family services and training from the major service category of Metropolitan Family Service. And then, we found that our ads should be more detailed with specific keywords related a specific service. So we started to limit the range of potential services such as change "help family" to "help young family". Finally, we decided two ads:

We believed these two ads can be representative to show some major services of Metropolitan Family Service and can be specific to target on our target customer segment.

After creating two solid ads, we are looking forward to see the results and create more ads into the campaign.

What we finished:

1. Launched online campaign.

2. Created two ads.

To do list for next week:

1. Track the results of two ads.

2. Keep modifying and creating more ads.