During this week,
our groups focused on tracking the last-week ads campaigns and preparing the
post-campaign reports.
After three weeks,
our ads campaign runs very successful with generating 105 clicks, 7,148
impressions, and a CTR of 1.47%. We identified three most effective keywords
for Metropolitan Family Services
which including legal aid, legal aid help and financial services. Our client
can use the results of campaign to produce effective strategies to increase
their brand awareness. And we also recommend our client to continue use Adwords
to enhance their brand awareness and services offered. In addition, we
recommend to build further explanation regard to services website of
Metropolitan Family Services.
For the next week,
we will finish the post-campaign reports and start to prepare the final
presention.
What we finished:
1. Tracking results.
2. Summarize results.
3. Prepare post-campaign report.
To do list for next week:
1. Finish post-campaign report.
2. Prepare for presentation.
