Team blog for Week 6

In the past two weeks, we made a big progress on our GOMC project. First, we created the pre-campaign report and we identified four dashboard tools in order to monitor the progress of GOMC project.

We wrote a very informative pre-campaign report with details of our client profile, market analysis, and proposed AdWords strategy. The most interesting step during the creating process of pre-campaign is establishing Adwords strategy for our client. We identified more than 50 keywords and negative keywords related the business of our client and divided those keywords into 7 categories including education, economic stability, emotional wellness, empowerment, event, values and support. We believed most of people will use one or more keywords in our list to search for our client or similar organizations or services. We built specific strategies to target on customers who are  directors in governing board, between 40 -60 years of age , retirees , younger professionals, legislators, families in communities and increase their interactions with our client's website.

We also identified four useful dashboard tools to monitor our progress. The four dashboard tools are including SumAll, Hoot, Google Analytics, and Social Mention. Those four tools all share advantages such as easy to use, low costs and convenient to view. We believe by using those four dashboard tools, we are able track our progress very effectively. We also decide to divide four tools to each of us that we all can have one dashboard to focus on.

By creating a solid pre-campaign report and identifying effective dashboard tools, we are confident to move into the next step which is the real campaign experience.

What we finished:

1. Created pre-campaign report.

2. Kept connection with our client.

3. Identify four effective dashboard tools.

To do list for next week:

1. Start campaign.

2. Track the progress carefully.

3. Think effective advertisement strategies.