The
biggest progress we made for GOMC project this week is meeting with our client,
Metropolitan Family Service.
We
had a very successful and effective meeting with our client on Wednesday. We
want to understand the current situations of our client so that we can build
our campaign strategies to directly target on improving their weaknesses. Our
goal for this meeting is to discuss how the official website of Metropolitan
Family Service work and their current situations of utilizing social media.
Through
our discussion with Metropolitan Family Service, we found out that their website was
mainly used to provide general information about
their organization, volunteer opportunities, events, and services. The website
has a simple and well thought out navigation that enables visitors to easily
find their way around. The site also provides a number of call to action
buttons above the fold allowing visitors to sign up for email updates and
donate funds with an SSL secured page. A weakness that Metropolitan Family
Services is currently facing with their website is that they do not offer a
mobile version of their site for smartphones and tablets.
Currently,
Google ranks the Metropolitan Family Services website with a 4 out of 10
ranking, giving them an above average visibility. They are currently ranking in
the top ten search results for keywords terms such as Legal Aid Chicago (with a
search position of 2) and Free Family Counseling Services (with a search
position of 3). Below a screenshot of Google page
Metropolitan Family Services advertising efforts include
grassroots marketing such as flyer distribution, placement in local magazines,
participating in afterschool programs, posting of services and events via their
Facebook page, and local radio spot placement. Besides
the promotion of their services via Facebook, Metropolitan Family Services has
not partaken in any other form of online advertising.
After
discussing with the direction of the Director for Marketing and Communications,
we established a main goal for our GOMC project which was focusing on
increasing the brand awareness for Metropolitan Family Services.
The
successful meeting with client provided many useful information for us to write
a good AdWords pre-campaign report.
What we finished:
1. Meet with Metropolitan Family Services
2. Write Adwords pre-campaign report.
To do list for next week:
1. Maintain connection with Metropolitan
Family Services.
2. Started to prepare for running a campaign.
We want to share a great video about how the CEO of Metropolitan Family Services view the field.
