During this week, our group focus on
updating with more ads campaigns and adjust previous ads based on the tracking
results.
We added eight more ads based on the
MFS's services which
including family help, income, counseling, elder care, family service,
mentally, services, and legal aid. We also increased the weekly budget to $50
per day. From tracking results, we have financial services with the most clicks
in the first week and family services with the most clicks in the second week.
We also decide to get rid off young
fathers because of its poor performance. In the last of our campaign, we will
also add some negative keywords to some of the campaigns.
In the next week, we will focus on the
last week for the campaign and start to gather results and write post-campaign
report.
What we finished:
1. Create more ads.
2. Adjust current ads.
3. Tracking results.
To do list for next week:
1. Continue adding negative keywords.
2. Continue tracking results.
3. Write post-campaign report.
